Privacy Policy

Who we are

ARU is a private skin care concierge based in Seoul, Korea. This policy explains what personal information we collect when you visit aruseoul.com or request a consultation, how we use it, and the choices you have.

Questions about your information? Write to admin@aruseoul.com.

What we collect

• Your request. Your name, email, mobile number, and time zone.
• Your answers. Before your consultation, we ask about your concerns, treatments you’re interested in, what matters most to you, a rough budget, and when and how long you’d like to visit Seoul. We also ask what else you’d like to do there. Your notes are free text, so share only what you’re comfortable with. Skin concerns can be health-related.
• Your consultation. The date and time you pick, and the video call itself. See “Consultation recordings” below.
• Your messages. Emails and WhatsApp messages you send us, and what we send you.
• Booking details. If you book, the details we need to arrange your treatments, such as your travel dates and the treatments you choose.
• Automatically. The page you landed on, the site you came from, and campaign tags in the link. Your approximate location (country and region, from your IP address). Your device, browser, and language. How you use our pages: clicks, scrolling, time spent, and progress through the form. Our own tracking doesn’t record what you type.

How we use it

• Reply to your request and set up your consultation.
• Choose clinics and plan treatments for you, and follow up on your plan.
• Send you emails about your consultation: confirmations, reminders, and changes.
• Make our website and service better, including how our team advises clients.
• Keep our service secure and follow the law.

We don’t sell your personal information.

Consultation recordings

We record video consultations on Google Meet. Our coordinator tells you when recording starts. If you’d rather not be recorded, say so at the start and we’ll only take notes.

Our team uses recordings and notes to prepare your plan and to improve how we advise clients.

Who we share it with

• Our team. Our founders and coordinators, who need it to serve you.
• Service providers. Companies that help us run ARU: Cloudflare for hosting and our database, Google for email, calendar, video calls, and file storage, Microsoft for website analytics, and an email delivery service. They may only use your information to work for us.
• Clinics. Only if you choose to book, and only what a clinic needs to treat you, such as your name, the treatments you want, and your dates.
• Legal and safety. If the law requires it, or to protect our rights or someone’s safety.
• A business change. If ARU is ever sold or merged, your information may go to the new owner, who must follow this policy.

Cookies and analytics

We use two tools to understand how people use our pages.

• Our own analytics. It stores a random visitor ID and session ID in your browser. It turns off if your browser sends a Do Not Track or Global Privacy Control signal.
• Microsoft Clarity. It records anonymized screen activity, such as clicks and scrolling, so we can see where visitors get stuck. It may set cookies. On the pages where you answer your questions, we mask the whole screen. See Microsoft’s privacy statement.

We don’t use advertising cookies at the moment. If that changes, we’ll update this policy first. You can block or delete cookies in your browser settings.

Where your information goes

ARU is based in Korea, and our providers store data in the United States and other countries. By using our site, you understand that your information will be transferred to and processed in Korea and those countries. We handle it as described here and under Korea’s Personal Information Protection Act.

How long we keep it

• Requests, answers, and messages. While we’re in touch with you, and until you ask us to delete them.
• Recordings. Only as long as we need them to serve you and improve our advice. We delete them when you ask.
• Booking and payment records. As long as Korean law requires, up to 5 years.

Your choices and rights

You can ask us to show you what we have, correct it, delete it, or stop using it. You can also withdraw your consent, stop emails, or ask not to be recorded. Write to admin@aruseoul.com and we’ll reply within 10 days. We may need to confirm it’s you first. Some records we must keep by law.

California residents. You have the right to know what we collect, to delete or correct it, and to opt out of the sale or sharing of your information. We don’t sell or share it for advertising, and we won’t treat you differently for asking. If you live elsewhere, we’ll honor the rights your local law gives you.

Security

Our site uses an encrypted connection (HTTPS), and only our team can access your information. No system is completely secure, so please don’t send passwords or payment card numbers by email or message.

Children

Our service is for adults 18 and older. We don’t knowingly collect information from anyone under 18. If you think we have, tell us and we’ll delete it.

Changes to this policy

If we change this policy, we’ll post the new version here and update the date above. For big changes, we’ll also email you if we have your address.

Contact

ARU, Seoul, Korea. Email: admin@aruseoul.com.